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It's been ten years since Lil' Rick blasted onto the Barbadian soca scene with mega hits Hard Wine and Bumper Inspector and in that time he has revolutionized audience participation, audience expectations and most recently, the perception of local artists as a brand.
Soca sensation Rupee got his start with the Barbadian reggae group Coalishun, which he joined in 1997 after strong showings at area talent contests. He launched his solo career and issued three successful solo albums in the early 2000s. Blame It on de Music, Leave a Message, and Thisisrupee.com all featured a modernized mix of soca, hip-hop, and R&B flavors, and did well not only in the islands, but at festivals and in clubs around the world, where songs like "Jump" and "Tempted to Touch" were big favorites.