6-8
FULL DAY
Advertising Literacy
New Media, New Media: Media Literacy
Learn about the methods of manipulation in television commercials and discuss examples. Learn the methods of digital film and make a commercial about advertising.
• See examples of TV commercials and learn about advertising techniques.
• Learn the digital technology of film making.
• Brainstorm and plan out a thirty second advertisement.
• Film, edit and create the advertisement in the New Media Lab at Harbourfront Centre.
Includes a pre-visit by one of our new media educators to prepare for the visit to the Harbourfront Centre.
Time permitting the trip will include a viewing and class critique of a new media art installation piece in the York Quay Gallery or Power Plant.
Curriculum connections:
Visual Arts (Grades 6 – 8)
English (Grades 6 – 8)
Media Literacy (Grades 6 – 8)
6-12
FULL DAY
Advertising Literacy: Print Media
New Media, New Media: Media Literacy
Learn about the methods of manipulation in print commercials and discuss examples. Learn the methods of digital film and make a commercial about advertising.
• See examples of print commercials and learn about advertising techniques.
• Discuss the proliferation of advertising in society and critique its role.
• Learn the digital technology to make a print advertisement.
• Plan out and execute print advertisement which speaks about advertising techniques.
Time permitting the trip will include a viewing and class critique of an interactive floor advertisement in the lobby.
Curriculum connections:
Visual Arts (Grades 6 – 12)
English (Grades 6 – 8)
Media Literacy (Grades 6 – 8)
Language Arts (Grades 9-12)
9-12
FULL DAY
Advertising-Digital Film
New Media, New Media: Media Literacy
Discover the connections between advertising, digital film making, and methods of manipulation.
• Discuss and understand the methods of advertising manipulation
• Learn the technology of digital film making
• Create a 30 second “info-tisement”, that informs people about the methods of manipulation in advertising
• Take home a film that can be burned as a DVD and uploaded onto the Internet
Includes a pre-visit by one of our new media educators to prepare for the visit to the Harbourfront Centre.
Time permitting the trip will include a viewing and class critique of a new media art installation piece in the York Quay Gallery or Power Plant.
Curriculum connections:
Visual Arts (Grades 9 – 12)
Media Arts (Grades 10 – 12)
English Media Studies (Grades 11 – 12)
9-12
FULL DAY
Create a Web Page
New Media, New Media: Media Literacy
Students will learn the methods of Internet advertising and apply it to the creation of their own web page.
• Learn the different categories of advertising on the Internet
• Discuss the ethics of Internet advertising and manipulation
• Learn the elements and principles of design that sell products effectively on the Internet
• Create a web page that discusses advertising and the Internet.
Includes a pre-visit by one of our new media educators to prepare for the visit to Harbourfront Centre.
Time permitting the trip will include a viewing and class critique of a new media art installation piece in the York Quay Gallery or Power Plant
Curriculum Connections:
Visual Arts (Grades 9 – 12)
Media Arts (Grades 10 – 12)
English Media Studies (Grades 11 – 12)
9-12
FULL DAY
Digital Photography
New Media, New Media: Media Literacy
Explore digital photography and learn how it is used as an advertising tool.
• Discuss the ethics of digital photo manipulation as it pertains to body image for both men and women
• Learn the techniques of photo manipulation
• Create an advertisement using retouching technology that warns consumers about the power of the manipulated image.
Time permitting the trip will include a viewing and class critique of a new media art installation piece in the York Quay Gallery or Power Plant.
Curriculum connections:
Visual Arts (Grades 9 – 12)
Media Arts (Grades 10 – 12)
English Media Studies (Grades 11 – 12)
6-8
FULL DAY
Exploring Contemporary Art Through Podcasting
New Media, New Media: Media Literacy
Explore contemporary art through an interactive tour of the current exhibitions in The Power Plant and/or York Quay Centre, The Craft Studio and Artists' Gardens. The Full-day programmes will include a workshop-Students design a multi media pod cast that can be uploaded onto an MP3 player or the Internet that explores the exhibit in the Gallery.
• Learn elements of broadcasting, communication, art vocabulary
• Understand the notions of the artistic audience and artistic perception.
Curriculum connections:
Visual Arts (Grades 6 – 8)
English (Grades 6 – 8)
Media Literacy (Grades 6 – 8)
9-12
FULL DAY
Exploring Contemporary Art through Podcasting
New Media, New Media: Media Literacy
Create a podcast featuring an interactive tour of the current exhibitions in The Power Plant and/or York Quay Centre, The Craft Studio and Artists’ Gardens
• Learn elements of broadcasting, communication, and art vocabulary
• Understand the notions of the artistic audience and artistic perception
Includes a pre-visit by one of our new media educators to prepare for the visit to Harbourfront Centre.
Curriculum Connections:
Visual Arts (Grades 9 – 12)
Media Arts (Grades 10 – 12)
English Media Studies (Grades 11 – 12)
6-8
FULL DAY
Literacy on the Web
New Media, New Media: Media Literacy
Explore questions about how advertising is used on the Internet and create a web page that discusses the role of the Internet in consumerism.
• Look at examples of effective web pages on the internet.
• Learn the different ways companies use the internet to advertise.
• Explore the elements and principals of design that sell products on the internet.
• Create your own web page sells a product that will help contribute to your community.
Includes a pre-visit by one of our new media educators to prepare for the visit to the Harbourfront Centre.
Time permitting the trip will include a viewing and class critique of a new media art installation piece in the York Quay Gallery or Power Plant
Curriculum connections:
Visual Arts (Grades 6 – 8)
English (Grades 6 – 8)
Media Literacy (Grades 6 – 8)
6-8
FULL DAY
Photo Literacy
New Media, New Media: Media Literacy
Explore the digital photography in media; learn the techniques of photo manipulation and the issues that surround it.
• Explore the digital medium of photography.
• Discuss the ethics of digital manipulation and how the human image is constructed.
• Learn the techniques of photo manipulation through the computer.
• Create an advertisement that has been retouched and prepared for media production.
Time permitting the trip will include a viewing and class critique of a new media art installation piece in the York Quay Gallery or Power Plant.
Curriculum Connections:
Visual Arts (Grades 6 – 8)
English (Grades 6 – 8)
Media Literacy (Grades 6 – 8)
6-8
FULL DAY
Understanding Hip Hop Culture 
New Media, New Media: Media Literacy
Global Hip Hop culture: possibly the most influential artistic movement in the world today. Discover its roots, its contemporary impact and its ability to empower self-expression.
• Learn the history of the hip hop movement dating back to the early 70’s, and the legacy of some of the greatest Hip Hop Pioneers
• Discover the four elements of Global Hip Hop Culture
• Take a critical look at the issues that surround Hip Hop Culture
• Explore self-expression through the Hip Hop medium
Launch in January 2008!
Curriculum Connections:
Music (Grades 6 – 8)
Visual Arts (Grades 6 – 8)
Media Literacy (Grades 6 – 8)
English (Grades 6 – 8)
